Terms of use

Last updated 11 November 2026

These terms apply to your use of salesreengineering.co.uk (the "site"). Please read them before using the site. By using it, you accept them. If you don't agree, please don't use the site.

1. Who we are

The site is operated by Eniac Services Limited, trading as Sales Re-Engineering UK ("we", "us", "our"). We are a private limited company registered in England and Wales under company number 15320042, with our registered office at 27 Old Gloucester Street, London WC1N 3AX.

You can contact us at enquiries@salesreengineering.co.uk.

2. What the site is for

The site provides general information about our consultancy services, our methodology and the book Re-Engineering B2B Sales in the AI Age. It is intended for businesses and the people who run them.

Nothing on the site is professional, legal, financial, employment or tax advice, and it isn't tailored to your business. Changes to roles, pay or employment terms in particular should be made with advice from a qualified adviser. Figures on the site are either results from specific businesses, which won't necessarily be repeated in yours, or modelled estimates, and we describe them as such.

3. Our services are covered by a separate agreement

Booking a discovery call or contacting us does not create a contract for services. Any consultancy engagement is governed by a separate written agreement between your business and us, and if that agreement conflicts with these terms, the agreement takes priority.

4. Our content

The text, diagrams, images and other content on the site, including the Machine Model diagram and material from the book, belong to us or our licensors and are protected by copyright and other intellectual property rights.

You may view the site, print or download extracts for your own business's internal use, and share links to it. You may not otherwise copy, republish or sell our content, or use it to train or build a competing product or service, without our written permission. Short quotations with a clear credit and a link back to the site are welcome.

5. Linking to the site

You're welcome to link to any page of the site, as long as you do so fairly and lawfully and don't suggest any association with, or endorsement by, us that doesn't exist. Please don't display the site inside a frame on another site.

6. Acceptable use

You must not use the site in any way that is unlawful or fraudulent, or that could damage, disable or impair it. In particular, you must not:

• attempt to gain unauthorised access to the site, the server it runs on, or any connected system;
• introduce viruses or other malicious or harmful material;
• attack the site through a denial-of-service attack or similar; or
• use automated tools to copy the site's content in bulk, other than normal indexing by search engines.

If you believe you've found a security weakness in the site, please tell us at enquiries@salesreengineering.co.uk rather than testing it further. We'll treat good-faith reports seriously.

7. Other websites and services

The site links to other websites, such as Amazon for the book. We aren't responsible for their content or how they handle your data. Our discovery-call booking pages and email communications are operated by us using third-party platforms; how we handle personal data there is set out in our privacy policy.

8. Accuracy and availability

We work to keep the site accurate and up to date, but content may occasionally be out of date or contain errors, and we may change or remove it at any time. We don't guarantee that the site will always be available or free from interruption.

9. Our liability

Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be excluded or limited under the law of England and Wales.

The site is provided free of charge for information. Subject to the paragraph above, and to the extent the law allows, we exclude all implied conditions and warranties relating to the site, and we won't be liable to you for any loss or damage arising from your use of, or reliance on, the site or its content. In particular, we won't be liable for loss of profits, sales, business or revenue, business interruption, loss of anticipated savings, loss of business opportunity, goodwill or reputation, or any indirect or consequential loss.

If you use the site as a consumer rather than for business purposes, none of this affects your statutory rights.

10. Your personal data

We use any personal data you give us, or that we collect through the site, in line with our privacy policy.

11. Changes to these terms

We may update these terms from time to time. The date at the top of this page shows when they were last changed, and the version on the site when you use it is the one that applies.

12. Law and jurisdiction

These terms, and any dispute arising from them or your use of the site, are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that if you are a consumer living in Scotland or Northern Ireland, you may also bring proceedings in your local courts.