Privacy policy

This policy explains what personal data we collect, why, what we do with it and the rights you have. It covers this website, our campaign and booking pages, our emails and advertising, and our dealings with you before you become a client.

1. Who we are

Eniac Services Limited, trading as Sales Re-Engineering UK, is the controller of your personal data ("we", "us", "our"). We are registered in England and Wales, company number 15320042, with our registered office at 27 Old Gloucester Street, London WC1N 3AX.

For anything about your data, email dataprotection@salesreengineering.co.uk.

2. The short version

3. What we collect and why

When you visit this website

Our hosting provider, Netlify, processes technical data such as your IP address and browser type in order to deliver the pages to you and protect the site from abuse. We don't use this data to identify you or track your behaviour. Lawful basis: our legitimate interests in running a secure website.

When you register for our webinar or sign up for emails

We collect your name, email address and any other details you enter in the form, together with your communication preferences. We record which pages and emails you engage with, including how much of the webinar you watch and which links you click, so that we send you information that's relevant rather than everything. Lawful basis: your consent where you've given it on the form, and otherwise our legitimate interests in marketing our services to businesses.

When you book a discovery call

We collect your name, email address, phone number, company and the time you choose, plus anything you tell us before or during the call. We use this to arrange and hold the call and to follow up afterwards. Lawful basis: taking steps at your request before any contract, and our legitimate interests in following up.

When you email or speak to us

We keep a record of our correspondence and conversations so we can reply, follow up and keep proper business records. Lawful basis: our legitimate interests.

When your business becomes a client

We hold the contact, contractual and billing details needed to deliver our services and meet our legal and accounting obligations. Lawful basis: performance of a contract and compliance with legal obligations. Any personal data we handle on a client's behalf during an engagement is covered by our agreement with that client, not by this policy.

Information from public sources

Before a call we may look at publicly available business information about you and your company, such as Companies House records and your company's website, so that the conversation is useful to you. Lawful basis: our legitimate interests.

We don't collect special category data (such as health, ethnicity, religion or political opinions), or data about criminal convictions.

4. Advertising

We advertise through Google Ads. Our campaign pages use Google's advertising tags, with your consent, to measure whether our adverts lead to registrations and bookings and to show our adverts to people who have visited those pages.

We may also upload the email addresses of people on our mailing list to Google's Customer Match service, so that our adverts can be shown to them, or excluded for them, across Google's services. Google matches the addresses to its own accounts in a hashed form and doesn't share the matches with us. We never include anyone who has unsubscribed from our emails or objected to marketing. You can object at any time by emailing dataprotection@salesreengineering.co.uk.

5. Marketing emails

We send marketing emails to business contacts where you've given consent or, for corporate email addresses, where it's in our legitimate interests and the law allows. Every email includes an unsubscribe link, and you can also email dataprotection@salesreengineering.co.uk. When you unsubscribe, we keep your email address on a suppression list so that we don't contact you again.

We use an email verification service, ZeroBounce, to check that addresses on our list are valid before we send to them.

6. Cookies

This website (salesreengineering.co.uk) sets no cookies.

Our campaign, webinar and booking pages use cookies and similar technologies from our marketing platform, Kartra, and from Google. Some are strictly necessary to make forms and bookings work. The others record your visits and engagement and measure our advertising, and are only set with your consent, which you can withdraw at any time through the cookie settings on those pages. You can also block or delete cookies in your browser.

7. Who we share your data with

We share personal data only with service providers acting on our instructions, and only as needed:

We never sell your personal data or share it with third parties for their own marketing.

8. Transfers outside the UK

Some of our providers, including Kartra, Google, Netlify and ZeroBounce, are based in or process data in the United States. Where your data is transferred outside the UK, we rely on UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework, where the provider is certified) or on the UK International Data Transfer Agreement or Addendum, to make sure it remains protected.

9. How long we keep it

10. Security

We take the security of your data seriously and use appropriate technical and organisational measures to protect it, including access limited to people who need it. If a personal data breach occurs, we will notify you and the Information Commissioner's Office where the law requires us to.

11. Your rights

You have the right to:

To use any of these rights, email dataprotection@salesreengineering.co.uk. There's normally no fee, and we aim to respond within one month. We may need to confirm your identity first. More information is available on the ICO's website.

12. Complaints

If you're unhappy with how we've handled your data, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office, the UK regulator for data protection, at ico.org.uk/make-a-complaint.

13. Changes to this policy

We'll update this policy when our practices change. The date at the top shows when it was last updated.